10 International SEO Best Practices + Checklist
International SEO is the process of optimizing your website for users in different countries and speakers of different languages. Its goal is to drive more traffic from an international audience. Follow the international SEO best practices below to better target…
36 Free SEO Tools for DIY SEOs
Free SEO tools may be limited, but you can still use them to do SEO. You just need the right ones to cover your use cases. Add these 36 free SEO tools to your SEO toolkit. Monitor your website’s SEO health,…
Free Website Audit Checklist
Get the week’s best marketing content Have a feeling your website needs an audit but don’t know how to go about it? Trying to win new clients for your agency with a website audit? Check out our website audit checklist…
What Does a Graphic Design Agency Do?
Graphic Design Agency Do Whether you’re looking to hire a design firm for an upcoming project or you’re thinking about working with one on a continuous basis, it’s important to know what to expect. A professional graphic design agency is…
How Much Does SEO Cost in 2023? [Industry Research]
We conducted an SEO pricing survey with 400+ industry professionals to find out how much SEO costs today. Here are the key takeaways: Monthly retainers range from $500 to $1,500. Hourly rates for SEO services are often priced at $75…
6 Crucial Elements Of Local Visibility
A local landing page is a web page designed to show people and search engines where businesses operate. It can include details on the service area a business covers, directions to a physical shopfront, and information about the staff and…
Google Still Uses PageRank. Here’s What It Is & How They Use It
PageRank (PR) is a Google algorithm that ranks web pages in search results by evaluating the number and quality of links to a page. It operates on the principle that pages receiving more high-quality links are deemed more important and…
12 Key Options With Pros and Cons
A marketing channel is the way through which your message reaches your audience. Some of the most popular channels are advertising, email, social media, and search engines like Google. On the one hand, marketing channels allow you to promote your…
B2B Content Marketing Explained: Tactics From Real Teams
B2B content marketing is creating content—blog posts, ebooks, videos, case studies—to attract and persuade all the people involved in buying something for a business. That means the person that will use your product or service, but also decision-makers and potential…
How to Start a Digital Marketing Agency (Advice From 100+ Founders)
How do you start your own digital marketing agency? I asked 100+ digital marketing agency founders on X and LinkedIn to find out. Here’s how they started their agencies—and you can too. Choosing what your agency focuses on should be a mix…