구글 검색 누락 설명문 수정해야 하나요?
구글 검색 누락 설명문 웹사이트를 운영하다 보면 공들여 작성한 글이 검색 결과에 보이지 않거나, 노출은 되지만 클릭이 거의 발생하지 않는 상황을 경험하게 됩니다. 이럴 때 많은 운영자가 메타 설명문부터 수정해야 하는지 고민합니다. 그래서 “구글 검색 누락 설명문 수정해야 하나요?”라는 질문이…
ChatGPT May Scrape Google, but the Results Don’t Match
We know that AI assistants like ChatGPT access search indices, like Google and Bing, to retrieve URLs for their response. But how, exactly? To find out, we’ve run a series of experiments looking at the relationship between the URLs cited…
100 Most Cited Domains in Google’s AI Mode
Get the week’s best marketing content We analyzed our Brand Radar database of 5.5 million AI Mode queries to identify the domains that appear most often in Google’s AI Mode responses. These are the 100 most cited domains, along with…
How Often Do AI Assistants Hallucinate Links? (16 Million URLs Studied)
AI assistants like ChatGPT and Claude can hallucinate URLs and direct visitors to non-existent pages on your website. But how often does it happen? To find out, we looked at the http status of 16 million unique URLs cited by…
What We Actually Know About Optimizing for LLM Search
When you search on the internet, there’s a good chance LLMs are involved somewhere in the process. If you want any chance of visibility in LLM search, you need to understand how to make your brand visible in AI answers….
All You Need to Know
Google announced AI Mode as a Labs experiment on 5 March 2025. Two months later, on 20 May 2025, Google rolled out AI Mode to everyone in the U.S. Just a couple of months later, Google went full steam ahead and…
81 AI SEO Statistics for 2025 (Fresh and Original Data)
It pays to know how AI is changing search. 32% of Nasdaq companies see a strong correlation between their search visibility and stock prices. (Source) If traffic from search goes up, so do their stock prices. But recently, many companies…
How to Win in AI-Powered Search
Search is changing. People are no longer just “Googling it.” Increasingly, they’re asking AI systems for answers and getting them instantly without having to click and sift through different websites. SEO is still essential for brands to show up in…
SEO “Chunk Optimization” is Overrated
Across LinkedIn threads and AI‑SEO guides, the promise is the same: format your content into perfect “chunks” and you’ll get chosen for Google’s AI Overviews or cited in AI search results. The problem? Chunk optimization isn’t actually an SEO tactic.……
Is ChatGPT Really Powered by Google? 118,931 Fan-Out Queries Analyzed
Get the week’s best marketing content Given OpenAI’s close relationship with Microsoft, many expect that ChatGPT’s retrieval-augmented generation (RAG) process would use Bing. However, over the past months, some SEOs discovered that ChatGPT may have secretly pivoted to using Google instead….
5 Places to Optimize Beyond Google
Search everywhere optimization (some call it SEvO) means making sure people can find you no matter where they’re looking online. And here’s the thing: they’re not just looking on Google anymore. People are turning to TikTok for product suggestions, digging…
Growth Strategies and Metrics For the AI Era
GEO, short for Generative Engine Optimization (also known as AEO or LLMO), is about getting your brand noticed—and accurately represented—in AI-generated answers. That includes results from Google’s AI Overviews, and AI assistants like ChatGPT, and Gemini. The goal is to…
The Genius Marketing Strategy in Ryan Trahan’s 50 States Challenge
It started with a $100,000 donation, ended with $11 million raised for charity, and somewhere along the way, an electric bike brand earned 235M+ impressions and $7M worth of brand awareness. Ahrefs’ Community Manager, Michelle Lindner, shared Ryan Trahan’s “50…
Only 12% of AI Cited URLs Rank in Google’s Top 10 for the Original Prompt
In a dataset of 15,000 prompts, we found that—on average—only 12% of links cited by ChatGPT, Gemini, and Copilot appear in Google’s top 10 results for the same prompt. Perplexity is the outlier: nearly 1 in 3 of its citations…
How to Detect AI-Generated Content
In April 2025, we analyzed 900,000 newly created web pages and discovered that 74.2% contained AI-generated content. With the rapid growth of generative AI, businesses, educators, and publishers are asking a critical question: how can we tell what’s written by…
How 8 Companies Are Evolving Their SEO Strategies
First, we had “the great decoupling”, now we’re seeing “the great diversification”. Brands are overhauling their strategies since losing clicks to Google. You’ve probably heard that Google’s AI search features are tanking organic traffic. In April, we reported that click-through…
My Complete AI Content Process for Ahrefs
Here’s the complete process I use to publish high-quality AI content on the Ahrefs blog. I’ll be honest: there are parts of my job that I don’t like. Writing my 500th article on content gap analysis because we found a new…
How to Track Website Metrics With One Free, Privacy-Friendly Tool
There are plenty of website metrics out there, and just as many tools to track them. So, to clear up the confusion, I’ll show you the key metrics that really matter, explain how to make sense of them, and show you…
Is SEO Dead? Real Data vs. Internet Hysteria
Has AI and social media killed SEO in 2025? Not even close. Here’s the thing: on one side, we’ve got how people feel about SEO these days—the doom-and-gloom headlines, the panic about zero-click searches, the fear that AI has made everything…
Do AI Assistants Prefer to Cite “Fresh” Content? (17 Million Citations Analyzed)
Do AI assistants like ChatGPT and Perplexity prefer to cite “fresh” content? We analyzed 17 million citations across 7 AI search platforms to find out. As we clamor to optimize for AI search visibility, I’ve seen suggestions that we should update…
What We Learned From Studying Our Own “AI Proof” Keywords
Ever since AI Overviews began decimating clicks in organic search, I’ve had two questions on my mind: “What kind of AI Overview keywords still drive clicks?”, and “Is there a way to engineer more clicks from zero-click search?” I asked…
How SERP Features Have Evolved in the AI Era
We analyzed 1,000,000 SERPs to see how the presence of different SERP features has changed since the start of the year. AI Overviews appeared from nowhere in August 2024, and now appear on over a quarter of the keywords in this…
Google’s Free SEO Tools, Explained
Google provides a solid set of free SEO tools. From simple keyword research to performance tracking, you can stitch together a full workflow without spending a dime. Every SEO—whether beginner or expert—uses Google’s free tools in some capacity. They’re widely accessible,…
76% of AI Overview Citations Pull From Top 10 Pages
How much do traditional and AI search results overlap? AI models draw on search engine indexes to enrich their static training data in a process known as retrieval augmented generation (RAG), so some crossover between AI and search results is…
Does Ranking Higher on Google Mean You’ll Get Cited in AI Overviews?
If you rank well in traditional search results, does that mean you’ll get cited in AI Overviews? We decided to find out. We pulled one million keywords that triggered AI Overviews and extracted the top three links cited within those AIOs:…
8.64% of AI Overviews Appear Outside Position #1 (And as Low as Position #6)
Get the week’s best marketing content AI Overviews aren’t always in the first position in the SERPs. For example, here’s an AI Overview in the 2nd position. See where AI Overviews appear outside of position 1 You can use the SERP…
Google Thinks AI Mode Is Good for Users, but the Content Isn’t Good Enough to Rank in Google
I set up some tests over a month ago to see if Google would rank content generated by Google AI Mode in the organic search results. Spoiler: it did not rank. Google believes AI Mode content is good enough to show…
15 Marketing Conferences to Attend in 2025
Conferences are a great excuse to meet other marketers, learn cutting-edge tactics, and just simply hang out and make friends! Even better if it’s on your company’s dime. Here are the marketing conferences we think are worth attending in 2025. Conference…
AI Overviews Cite AI-Generated Content More Than Human Writing
AI Overviews are AI-generated content, which means they can contain hallucinations. Google uses “grounding” to improve their accuracy, but according to our research, AI Overviews are more likely to cite AI-generated content than human-written content. Here’s what we found: We took…
9 Digital Marketing Conferences We’re Attending in 2025
It’s impossible for anyone to list all the best digital marketing conferences as nobody’s been to them all. But we’ve been to many and we’ll continue to go to many. These are the conferences we’re attending or thinking of attending this year….
Does Being Mentioned on Highly Linked Pages Influence AI Mentions?
Get the week’s best marketing content Does being mentioned on highly cited web pages lead to more mentions in AI assistants? I’m defining highly cited web pages as those with more Referring Domains (RD). These are prominent pages on the…
Google Seems More Biased Towards Big Brands Than ChatGPT and Perplexity
Article Performance Data from Ahrefs The number of websites linking to this post. Get the week’s best marketing content Does being mentioned more on the web lead to more mentions in AI assistants? I’m defining mentions as the number of…
AI-Generated Content Does Not Hurt Your Google Rankings (600,000 Pages Analyzed)
In 2023, Google published a blog post stating that they’re not against AI content: If you think about it, there is no clearer signal than the fact that Google has rapidly rolled out AI Overviews (and now AI mode), both…
The Medicai + Ahrefs Success story
Medicai used Ahrefs to accelerate their organic traffic against their competitors using a combination of programmatic and content-based strategies. Get an account for Ahrefs. Everyday once you wake up, open it and check it while you drink your morning coffee….
Does Being Mentioned on High Traffic Pages Influence AI Mentions?
Get the week’s best marketing content Does being seen more on the web lead to more mentions in AI assistants? I’m defining “being seen” or web visibility as the estimated total monthly organic search traffic to all pages that mention…
The 8 Best AI Detectors, Tested and Compared
We recently launched our new AI detector. For almost any webpage, you can analyze the likelihood that AI was used to create it, highlight AI-generated sections of text, and even identify the specific AI models used to create the text. There…
How to Build a Website (Start to Finish, With Walkthroughs)
You don’t need to be tech-savvy to build a website. With AI, you can bypass coding, hiring a developer, or staring at a blank page for hours. You can automate everything from writing content to choosing a professional layout and…
The Lean Guide to Product Research
Ever had a brilliant product idea but felt stuck, unsure if anyone would actually buy it? You’re not alone. Many aspiring entrepreneurs believe that product research is a complex and expensive process reserved for big companies with huge budgets. The…
AI Visitors Visit Fewer Pages and Bounce More Often Than Traditional Search Visitors
Google is forever telling us that AI search is better quality… When they [users] get to a decision to click out, it’s a more highly qualified click… What we hope to see over time—and we don’t have any data to…
AI Traffic Has Increased 9.7x in the Past Year
Though still <1% of total traffic, it’s now our highest converting channel at 10%+ CVR (going by our new custom event tracking in Web Analytics). I wanted to see if other sites were experiencing any AI traffic growth–especially now that…
80+ Up-to-Date AI Statistics for 2025 (No Stale Sources)
AI is all anyone can talk about right now–and for good reason. It’s on track to drive change at a scale we haven’t seen since the industrial revolution. But in a space moving this fast, most stats you find are…
Domain-Level Link Metrics May Not Be Good Predictors of AI Search Mentions
Going into this study, I suspected that domain-level link metrics would not be a good predictor for mentions. I was expecting Google AI Overviews to show more of a correlation since they may use some of the traditional search signals,…
The Expert-Reviewed Guide to Automotive SEO
I became interested in automotive SEO after buying a new car and getting some repairs done on my old one at the same time. I found the dealerships and repair shops that helped me out, as well as the car…
My Exact 7-Step Framework for Brand SEO (With Templates)
Branding wasn’t something SEOs traditionally thought much about. The real wins were in non-branded keywords, where the traffic and conversions lived. However, that changed when Google and OpenAI turned most of these queries into zero-click searches. For the remaining queries,…
Websites With More Organic Search Traffic Get Mentioned More in AI Search
I don’t think this result will come as a surprise to anyone. Websites that get more traffic in traditional organic search also get mentioned more in AI Search. Popular sites are popular, even if the search system changes. I looked…
A Beginner-to-Pro Blueprint in 4 Weeks
For Gen Zs, TikTok isn’t just a social feed. It’s a search engine: Nearly 1 in 10 Gen Zers are more likely to rely on TikTok than Google as a search engine. (Adobe) 62% of the 18 to 24 demographic…
Here’s Who Gets Favored & Who Gets Shunned in the New Era
AI assistants are rewriting the rules when it comes to visibility on the web. The websites they mention are chosen based on different criteria than traditional search rankings. Instead of just looking at which websites are mentioned the most, I…
AI Bots Are Closing in on Search Engine Bots
The web is being crawled more than ever, but it’s no longer just search engines doing the crawling. AI bots are soaking up all the data they can to train and power their AI assistants. The problem is that AI…
AI Content Is 4.7x Cheaper Than Human Content [+ New Research Report]
We surveyed 879 marketers to understand how generative AI is changing content marketing: the workflows, the costs, the results…and the risks. In this article, we’re looking specifically at the costs and budgets associated with AI content. How much does AI content…
Content Marketing Analytics, Without the Fluff
Figuring out if your content marketing works is really tough. Even though we have better analytics tools each year, it’s still hard to know exactly how our content leads to sales. People use multiple devices, private browsing, and often don’t…
0.5% of Visitors Drove 12.1% of Signups
Search engines keep telling us traffic from AI search is better quality, but is it? At least for Ahrefs, this channel has the highest Conversion / Visit ratio. AI search visitors convert at a 23x higher rate than traditional organic…
44 AI Marketing Statistics for 2025
Get the week’s best marketing content From how content is created to how brands are appearing in search, AI is transforming modern marketing. Staying ahead and making great decisions on what to do next means understanding the data. We’ve run…
86% of Top Mentioned Sources Are Not Shared Across ChatGPT, Perplexity, and AI Overviews
Good content is good content, and top websites are top websites. These things don’t change. However, biases in the training data and partnerships can change which sources are mentioned by different AI Assistants. AI Assistants may also work slightly differently….
The 10 Most Mentioned Domains for ChatGPT, Perplexity, and AI Overviews Across 78.6M Searches
Article Performance Data from Ahrefs The number of websites linking to this post. Get the week’s best marketing content I wanted to know which websites are mentioned the most often in AI Assistants. This should give some indication of which…
Marketers Using AI Publish 42% More Content [+ New Research Report]
We surveyed 879 marketers to understand how generative AI is changing content marketing: the workflows, the costs, the results…and the risks. In this article, we’re looking specifically at AI’s impact on content creation. How common is AI content use? What tools…
What’s the Point of AI Detectors?
I was previously a skeptic of AI content detectors, and many people still are. Andrew Holland recently shared a LinkedIn comment that does a good job summarizing common concerns: In a nutshell: AI content detectors are not accurate. AI content……
Good SEO Plus Lazy Marketing Won’t Cut It Anymore
SEO is a playground for creative, scrappy problem-solvers. But today, it’s often reduced to a formula: plug keywords into an AI tool. Run a cookie-cutter checklist to create content. Build links. Hope traffic rolls in. That used to work. But with…
Google Is Stealing Your International Search Traffic With Automated Translations
Since the March Core update, there’s been a huge increase in Google’s efforts to automatically translate English-language webpages into other languages. The catch? These newly translated pages are hosted on a Google subdomain, so the original content creators don’t see…
Almost Half of Google Searches Are Branded. Here’s Why That Matters
When most marketers think about SEO, they jump straight to keywords like “best running shoes” or “how to do [whatever]”. Non-branded, high-intent, top-of-funnel stuff. But our latest study might surprise you: Nearly half of all Google searches (45.7%) are branded…
An Analysis of AI Overview Brand Visibility Factors (75K Brands Studied)
With Google’s AI mode developments, we’re heading toward a future where search results could eventually roll up into one big AI Overview. Soon it won’t be a case of “Should I, or shouldn’t I optimize for AI Overviews?” If you…
Generative Engines Are Breaking Web Analytics and Hurting Their Future
Search is moving from traditional search engines to generative engines, but traffic from many of these sites isn’t being tracked properly in analytics. It’s their fault, not yours. I was looking at our LLM filter in Ahrefs Web Analytics and noticed…
Strategies from Someone Who Lives It
According to our upcoming study, 87% of marketers use AI for content. I’m one of them. AI helped me build a career around writing. It’s part of nearly everything I do. Honestly, I can’t even remember how I worked without it—and…
The AI Bots That ~140 Million Websites Block the Most
AI bots power some of the most advanced technologies we use today, from search engines to AI assistants. However, their increasing presence has led to a growing number of websites blocking them. There’s a cost to bots crawling your websites…
The SEO Bots That ~140 Million Websites Block the Most
Ever wonder which SEO bots are the most blocked? This can impact the quality of the data the tools provide. Blocking these bots will mostly impact the link index of the tools. They won’t be able to crawl the pages,…
Google AI Mode Is Here, But You Can’t Track It Properly
Get the week’s best marketing content Google just rolled out AI Mode to US users. I was testing if the clicks would show in Google Search Console, without any success. A post by Tom Critchlow on LinkedIn made me wonder…
Do Higher Content Scores Mean Higher Google Rankings? We Studied It (So You Don’t Have To)
Built within these scores is an implicit assumption that the higher your score, the higher you’ll likely rank on Google. But is that actually true? To find out, I studied the correlation between rankings and content scores from five content…
LLMO Is in Its Black Hat Era
We’ve seen this before. A new technology rises. Visibility becomes a new currency. And people—ahem, SEOs—rush to game the system. That’s where we are with optimizing for visibility in LLMs (LLMO), and we need more experts to call out this behavior…
Insights From 55.8M AI Overviews Across 590M Searches—A Study by Ahrefs
According to Google, AI Overviews (AIOs) had over 1.5 billion users a month in Q1 2025. That would be 18.3% of all the people on the planet or 26.6% of all internet users. That’s a massive reach. In traditional Ahrefs…
74% of New Webpages Include AI Content (Study of 900k Pages)
We analyzed 900,000 newly created web pages in April 2025 and found that 74.2% of them contained AI-generated content. At Ahrefs, our machine learning team has built an AI content detector (codenamed bot_or_not). We’re about to release the AI content…
15 AEO Tools That Will Help You Optimize for LLMs
AI is reshaping search optimization—it’s no longer just about ranking in search results, but about earning visibility in AI-generated answers. We’re moving from chasing traffic, to competing for brand visibility. We’re thinking about how AI crawlers view our site–not just…
My 9 Top Picks Under $300
Managing PPC campaigns means juggling more than just keywords and budgets. From creative production and landing page optimization to fraud detection and competitor research, the marketer’s toolbox needs to be practical and scalable. To help you with that, I looked…
How Long Does It Take to Rank in Google? And How Old Are Top Ranking Pages?
Back in 2017, we conducted a study to answer a simple yet important question: How old are the top-ranking pages in Google? The results were eye-opening and became one of our most-referenced data studies. Clients and stakeholders often ask, “How…
Top 50 Fastest-Growing EdTech Companies
The EdTech industry is expanding rapidly, with a global market projected to reach $354.71 billion this year. From AI tutors to classroom management platforms, both new startups and established players are racing to capture attention and market share. Using Ahrefs’ website…
Top 40 Fastest-Growing Cybersecurity Companies
The cybersecurity industry is growing fast, with both new and established players competing for attention. Many new AI-led security innovations are also sweeping the market. Using Ahrefs’ website growth data, we’ve found the 40 fastest-growing cybersecurity companies of 2025 based…
How to Calculate, Use, And Improve It
Share of search (SoS) is the percentage of all brand-name searches in your market that mention your brand. To find it, count how many times people searched for your brand name, add up the searches for every competing brand, then…
PPC Keyword Research for Google Ads: A First-Timer’s Guide
PPC keyword research is the process of finding the exact words or phrases people type into Google when they’re looking for something related to your product or service. It helps you target the right audience, avoid wasting money on irrelevant…
How to Do an Actually Useful PPC Competitive Analysis Using AI
A competitive PPC (Pay Per Click) analysis is all about seeing what your competitors are doing with their paid ads on platforms like Google Ads, so you can do it better. It helps you uncover which keywords they’re spending money…
Why Longer Content Isn’t Better
You’re looking for this article because you think long-form content works right? Or at least that’s what you’ve heard from many marketers. You might even have seen it for yourself. You’re trying to make a simple pasta dish (like aglio…
What Is llms.txt, and Should You Care About It?
Developers and marketers are being told to add llms.txt files to their sites to help large language models (LLMs) “understand” their content. But what exactly is llms.txt, who’s using it, and—more importantly—should you care? llms.txt is a proposed standard for helping…
AI Overviews Reduce Clicks by 34.5%
Google says AI Overviews increase clicks. Cold, hard logic disagrees, and so does our research. We analyzed 300,000 keywords and found that the presence of an AI Overview in the search results correlated with a 34.5% lower average clickthrough rate…
How to Rank for a Keyword (8 Steps)
You have a target keyword. You want to have your website appear in the search results for that keyword. How do you do that? How do you actually rank for a keyword? Follow this guide to find out how. 1. Make…
5 Smart Ways to Spy On Your Competitors’ Ads
Most marketers approach competitor analysis with the wrong mindset. They see a successful ad and think, “I should do exactly that!” This is a recipe for mediocrity. Competitors don’t always know what they’re doing. Their campaigns might be underperforming, and…
GEO, LLMO, AEO… It’s All Just SEO
As a marketer, I want to know if there are specific things I should do to improve our LLM visibility that I am not currently doing as part of my routine marketing and SEO efforts. So far, it doesn’t seem…
How to Track and Analyze Your AI Traffic
AI is already a pretty formidable new growth channel, driving brand interest through mentions and even direct product/service recommendations. But its value goes beyond just awareness—AI citations can also drive engaged traffic to your site. Like any new referral channel, AI…
An Insider’s Guide to Event Sponsorships (From a Company That Spent $500K)
The secret weapon behind a successful event isn’t just great speakers, a cool venue, or sold-out tickets. It’s also the sponsors who bring in important revenue while adding credibility to your event. When big-name sponsors put their logo on your event…
How to Build Trust and Rank Higher in 2025
This guide is designed to help financial institutions of all sizes navigate the unique challenges of increasing visibility in Google Search — from local credit unions and solo advisors to national investment firms and fintech platforms. We’ll walk through practical…
Python for SEO, Explained for Beginners
Python can feel intimidating if you’re not a developer. You see scripts flying around Twitter, hear people talking about automation and APIs, and wonder if it’s worth learning—or even possible—without a computer science degree. But here’s the truth: SEO is…
AI Makes Up 0.1% of Traffic, but Clicks Aren’t Everything
While AI traffic is growing as a referral source, Google still dominates by a factor of 345x, and Reddit out-refers all three major AIs combined. As it stands AI traffic isn’t making much of a dent, so is it worth…
Google Is Looking Out for #1. It’s Time You Do, Too
There’s a major competitor in your search results: Google. The other day, Lily Ray (Vice President of SEO Strategy & Research at Amsive) noticed Google had begun surfacing its own storefront for some competitive “Your Money or Your Life” searches. By…
My Favorite Wayback Machine Alternatives
The internet never forgets… unless the page vanishes, the site goes offline, or the content quietly changes overnight. That’s where web archiving tools come in. They allow you to access saved versions of web pages, even if they get taken…
How to Create Quality Content (Follow Our 5-Level Framework)
If you’ve spent some time in digital marketing, you’d think making quality content is the cure-all to every marketing woe. It’s in every SEO guide and content marketing playbook and tossed around like buzzwords from a management consultant’s presentation. But…
Search Engine Ads Explained in 10 Minutes (with Expert Tips)
Search engine advertising (also called pay-per-click, PPC or SEA) offers a direct path to website visitors, but is it the right choice for you? This guide breaks down what beginners need to know before investing in search ads. What are…
13 Technical Marketing Skills You Can Learn (Even If You’re Not Technical)
Many marketers hit limits not because they lack ideas, but because they can’t execute or scale them. Not everyone has the luxury of developers, designers, or analysts who can help turn big ideas into reality. Even if you do, you still…
The 7 Phases of the Search Demand Lifecycle: Going Beyond Search Volume
Many junior SEOs make the same mistake: they chase high search volume, assuming it means long-term opportunity. But search volume alone is completely misleading. A keyword with 50,000 searches/month sounds like a goldmine, until you realize it’s already in decline….
16 of the Best AI Marketing Tools We’ve Tried & Spied in 2025
We’ve shared, discussed, tested out, and invested in a whole tech stack’s worth of different AI marketing tools lately. Below, you’ll find some we love and use every day, and others we’re keeping a keen eye on in 2025. What is…
Education SEO for Higher Education, EdTech and K-12 Schools
If you’re doing SEO for higher education institutions, schools, or EdTech startups, this is hands down the only education SEO guide you’ll ever need. Before I started SEO, I was an educator for about 10 years. To say education is close…
Why Most Marketers Stay Stuck
Generally, companies don’t like to give promotions. They are expensive and risky. The company has to spend extra money to put a known entity into an unknown situation. There is a risk of failure that didn’t exist before. This is…
We Spent >$1 Million Sponsoring Creators. Here’s What We Learned About B2B Influencer Marketing
We’ve spent over one million dollars and sponsored hundreds of creators, educators, and influencers, even including big names like Linus Tech Tips and Lenny Rachitsky: All of this work is done by our tireless Partnerships Manager, Igor Gorbenko. I spoke…
Digital Marketing Analytics Made Simple With This Free AI Tool
Digital marketing analytics helps you understand which of your marketing tactics work and which don’t. The more you know about the effects of your efforts, the better you can allocate your time and budget. Basic digital marketing analytics is easier…
SEO Is the Worst It’s Ever Been (And It’s Still Your Best Marketing Channel)
Here are two ideas that can be true at the same time: SEO offers worse returns than it used to. SEO is still one of the best marketing channels. SEO really has changed: Talk to website owners, and you’ll even…
17 Proven SaaS Marketing Strategies From 11 CMOs & Founders
Over the past year, we interviewed top SaaS founders and marketing executives on the Ahrefs Podcast. We asked them about strategies that helped them scale. From Crypto.com to Airwallex, Paddle, and Surfer, these battle-tested methods have fueled growth in competitive markets…
The Top 50 Ecommerce Startups by Search Growth (Q1 2025)
We’ve analyzed 150K websites to find out which ecommerce startups have seen substantial search growth this year. When we see organic traffic growing, it’s a good sign that customer interest is building and brand strategy is hitting the mark. If you want…
16 Top Search Engines in 2025 (Including Google Alternatives)
What are the top search engines in the world? It depends on what you’re looking for. Slowly disappearing are the days when just one search engine dominates over the rest. The Internet is fragmenting, and people may choose a search…
How to Get Customers (There Are Only 4 Ways)
Getting customers is the lifeblood of any business. But search for “how to get customers,” and you’ll find yourself flooded with advice, tips, and tactics. It’s hard to know which one to choose, considering that you have limited resources. Fortunately,…
Are Stock Prices and Organic Traffic Correlated? I Analyzed 2,000 Public Companies to Find Out
SEO and the stock market — two completely different worlds. Yet when you run a correlation analysis between organic traffic and stock price on, say, Nasdaq, you suddenly get a strong positive correlation. Here’s why that happens and what it means….
How to Pronounce Ahrefs (The Official Way)
Get the week’s best marketing content Life is full of huge, difficult questions. Are we alone in the universe? Why do movie characters never say “goodbye” before hanging up? And how do you pronounce Ahrefs? I can answer one of…
Your Cheat Code for More Rankings, Less Guesswork
SEO isn’t magic—it’s a system. And without clear, repeatable SOPs (standard operating procedures), even the best strategies fall apart faster than a bad backlink profile. That’s why I’ve put together 7 SEO SOPs that will make your work faster, smarter,…
How to Analyze a Sudden Drop in Website Traffic [With Template]
A sudden drop in organic traffic can feel like an SEO nightmare. Rankings dip, visibility declines, and conversions take a hit—leaving you scrambling for answers. But instead of panicking, you need a structured approach to diagnose the issue, take corrective…
Top 50 Trending SaaS Startups (Q1 2025)
We analyzed the organic traffic growth of over 10000 websites to discover the hottest trending saas startups. At the top of our list, you’ll find Oneshot AI, Litespace, Complyt, Mastt, and The Liven. To find the top trending startups in 2025…
Top 40 Trending EV Companies (Q1 2025)
We analyzed the organic traffic growth of over 8000 websites to discover the hottest trending EV companies. At the top, you’ll find Green V, Vayve, Zeekr, En Plus, and EV Joints. To find the top trending EV companies in 2025…
How I Boosted Traffic by 72% With Ahrefs’ AI Content Helper
Any content writer with skin in the game knows the sinking feeling that comes with the traffic “flatline of nope” after that initial “spike of hope”. Content dates, traffic dips. It’s a tale as old as… web 1.0. But recently I’ve…
Digital Marketing Agency in Bangalore: Boosting Your Brand’s Success
Digital Marketing Agency in Bangalore In today’s fast-paced digital world, standing out from the competition requires more than just traditional marketing tactics. The key to achieving success lies in implementing smart, innovative strategies tailored to your brand’s unique needs. Web…
63% of Websites Receive AI Traffic (New Study of 3,000 Sites)
We studied the traffic of 3,000 websites to better understand the size and make-up of AI traffic—including how much of it is being sent, the most common referral sources, and how that differs depending on the size of the site. We…
The Best AI Content Optimization Tools for 2025
Content optimization tools make writing and ranking top-quality content a whole lot easier. That goes double for the latest generation of AI-powered tools. Great optimization tools can identify missing topics and keywords, suggest and refine headers and titles, generate meta-data,…
Enterprise SEO Platform Buying Guide
Onboarding an enterprise SEO platform can be a long and difficult process. Getting rid of a bad solution once it’s integrated into your systems can be even harder. Make sure you do your homework and select the right platform for you….
How to Build an SEO Topical Map (With Template)
An SEO topical map is the roadmap for your website’s content strategy. Its core function is to organize your website’s content in a clear hierarchy of topics and sub-topics. It helps you: Make it easier for users to navigate your website…
How to Do a Backlink Gap Analysis (With Template)
A backlink gap analysis is the process of finding great links your competitors have that you don’t. It involves evaluating your competitors’ quality of backlinks and deciding if similar links could also improve your site’s SEO. This process helps you: Find…
My Process for High-Quality, SEO-Friendly Articles
AI can write, but let’s be honest; it can also sound (dare I say) robotic. Without a clear process, AI-generated content can feel generic, miss SEO opportunities, or just not sound like you. The trick? Use AI as a tool,…
How Do AI Content Detectors Work? Answers From a Data Scientist
There are tons of tools promising that they can tell AI content from human content, but until recently, I thought they didn’t work. AI-generated content isn’t as simple to spot as old-fashioned “spun” or plagiarised content. Most AI-generated text could…
35 Post-Event Survey Questions From Our Sold-Out Conference
In October 2024, we organized a sold-out, 500-person conference called Ahrefs Evolve in Singapore. We’ve already covered how we planned the event from start to finish and how we promoted the event. This time round, it’s about how our events…
Google Says “Links Matter Less”—We Looked at 1,000,000 SERPs and Our Data Both Agrees and Disagrees
Google has said links are less important than they used to be, and most SEOs have come to accept that as true. Our findings indicate that this is true overall, but for certain types of queries, links matter more. I…
How to Measure Brand Awareness in 2025 (AKA the Year of the Brand)
Brand awareness is one of the “fuzziest” growth channels. And when things get fuzzy, you need concrete ways to prove your time and investment is paying off. Below I’ve laid out 11 workflows you can follow to measure the success…
Bidding on Branded Terms Increases Clicks by 18.3%
Get the week’s best marketing content We ran this study to find out if running paid ads cannibalize organic traffic or not. Most SEOs are against bidding on branded terms because it is believed that buying paid ads cannibalizes organic traffic…
I Reviewed the Best AI Image Generators for 2025
I tested the most popular AI image generators to discover their greatest strengths and weaknesses. At Ahrefs, we have a team of extremely skilled (and very human) designers, but not everyone has that luxury. I wanted to know: are AI…
100 Most Expensive Keywords for Google Ads in 2025
Article Performance Data from Ahrefs The number of websites linking to this post. Get the week’s best marketing content These are the 100 most expensive keywords on Google Ads, along with their monthly search volume and cost per click (CPC)….
Our 9 Best ChatGPT Alternatives for 2025 (So Far)
During my flat-sharing days, I had a housemate that would follow me room to room, chattering away for hours—even when I hid in the bathroom for some peace, he’d monologue at me through the door. ChatGPT reminds me of him—nice…
10 Tactics We Used to Sell Out a 500-Person Conference
Last year, we ran Ahrefs Evolve: a sold-out, 2-day, 500-person conference at Pan Pacific Orchard in Singapore. I interviewed Shermin Lim, our events marketer, to find out how we marketed the conference and sold out all our tickets. Here’s everything…
Why I Wouldn’t Start Affiliate Marketing in 2025 (And What I’d Do Instead)
Back in the day, I ran a couple of semi-successful affiliate websites. I even once ranked #1 for “best protein powder.” This was a pretty lucrative keyword given its commercial intent and high search volume. Ever since then, the idea…
6 Takeaways From the Success of CarMats.co.uk
In May 2020, during the height of the COVID pandemic, Ash Young started an ecommerce store selling car mats in the UK. His goal was to hit £1M in sales in a year. He hit that target in just 9…
8 Websites Driving Insane Traffic Using… Calculators
Calculators are the unlikely tactic savvy website owners are using to drive hundreds of thousands (and sometimes millions) of clicks from Google to their websites. In this article, I’ll share some examples of calculators that caught my attention and show…
Steal 21+ Of Our Best SEO & Content Marketing Templates
It doesn’t matter whether you’re just starting out in SEO, or you’re decades-deep—these battle-tested content marketing templates will give you a headstart on your next project. I’ve been in marketing for coming up to ten years now (*internal scream at…
15 AI Content Creation Tools to Add to Your Tech Stack
We’re not exactly short on AI content creation tools as we head into 2025—in this list, you’ll see some ol’ faithfuls, and some that are hot-off-the-shelf. In any case, they are 15 of my top finds, complete with example workflows…
I Reviewed the Best AI Search Engines for 2025
I rigorously tested the most popular AI search engines to discover their strengths and weaknesses. I ran this test for two reasons: As a human being, I want to use the best search engine around. I spend my life…
The Ultimate Guide That Cost $300k to Make
We recently concluded Ahrefs Evolve: a sold-out, 2-day, 500-person conference at Pan Pacific Orchard in Singapore. The Ahrefs team at Evolve It wasn’t just a conference; it was an entire week of events. From Monday to Wednesday, we ran two…
7 Ways to Spy on Your Competitors’ Ads
You don’t have to be the next James Bond to start PPC spying—all you need is a license to Ahrefs. In this article (for your eyes only), I’ll share what PPC spying is, why it’s important, and share seven ways…
Brand Monitoring: 3 Must-Track Areas for Success
But often, brand monitoring is more than just responding to comments that mention your brand—it’s about understanding customer sentiment and using feedback to shape your brand reputation in real-time. Whether you like it or not, conversations happen about your brand……
Estimate Your SEO Potential With This Free ChatGPT Bot
SEO potential is the measure of how much organic traffic you can generate through search engines like Google without a cent spent on ads. This free traffic can translate into increased brand awareness, leads, sales, and revenue. Calculating SEO potential…
7 Free and Beginner-Friendly Small Business SEO Tools
SEO often sounds more complicated than it really is. As a small business owner, you can get started for free with a handful of the best tools in the industry. These small business SEO tools are free, beginner-friendly, and cover…
75 SEO Resources I (Probably) Can’t Live Without
I’ve worked in SEO for just over 12 years. In that time, I’ve built up a trusty vault of tried-and-tested SEO resources that I use, which I’ll share with you today. Hopefully, you’ll find them useful (…and maybe even bookmark this page)….
7 Examples of Great Branded Content
At first glance, branded content may seem worlds apart from the actual brand. But that’s because it’s not really about them. It’s about the audience and their interests. Take the famous Michelin guide At first you think: “What do restaurants…
SEO for (Busy) Founders
If you’re a founder who knows that SEO matters, but doesn’t know where to start, check out this one-page primer. Thanks to the following founders for sharing feedback on this guide: Sidenote. I’m writing this based on my experience helping startups…
Is Your PPC Strategy Sabotaging Your SEO? 2.3M Keyword Study
We analyzed ~2.3 million keywords with ~4.99 million top ads to see how frequently businesses advertise on keywords where they already have an organic ranking in the top 10 positions. Here are some of the key statistics: 37.9% of advertised…
How to Become a Thought Leader in Just 6 Incredibly Difficult Steps
I’m going to type the lamest thing I’ve ever typed and make 90% of you close the page right now. Are you ready? I am a thought leader. I feel gross for typing those words. But here’s something that feels less…
9 Holiday Marketing Strategies for a Profitable Season This 2024
The holidays are coming up. What can you do to ensure you’re getting the most out of the season? Here are some holiday marketing strategies you can use: 1. Start preparations at least two months before the holiday season When I…
3 Best AI SEO Tools to Work Smarter, Not Harder
AI is eating the world, and it’s only been two years since the “ChatGPT moment.” Just a year ago, many were questioning whether AI was even worth the hype. Today, marketers who embrace AI in their workflows are leaving others…
How to Easily Land Local Links With Digital PR
Local newspapers will link to anything. Seriously. Did you run the numbers and find that people in their state pay more lifetime tax than anyone else? They’ll cover it: Did you find that their city has the worst train delays in…
The 50 Fastest-Growing AI Companies
We analyzed the branded search growth of 3,000 software companies to discover the fastest-growing AI companies around. When we published our list of 50 trending tech startups, surprise surprise—AI companies topped the list. In fact, AI is so hot right…
4 Marketing Things I’m Doing Differently
Ahrefs Evolve is a wrap. And my favorite memory? All the people I met at the event. In fact, I really loved the diversity—being held in Singapore, I was finally able to meet SEOs and marketers from around the region: Vietnam,…
The 50 Top Trending Tech Startups (Q4 2024)
We analyzed the branded search growth of 2,700 software companies to discover the hottest trending startups in tech. Here’s how we built this list (and how you can do the same using Ahrefs): Used Keywords Explorer to find keyword data for…
I Analyzed 300K Keywords. Here’s What I Learned About AI Overviews
I analyzed 300K keywords to understand what triggers AI Overviews. The results were predictable in some ways and wholly surprising in others. For instance, one of my favorite stats (although not the favorite – you’ll have to read on for…
58 Affiliate Marketing Statistics for 2024
Get the week’s best marketing content Are you looking for some juicy affiliate marketing statistics? Don’t worry—I’ve done the hard work for you and trawled the internet to curate, vet, and categorize 58 affiliate marketing statistics for your delectation. Ok—let’s…
58 Affiliate Marketing Statistics for 2024
Get the week’s best marketing content Are you looking for some juicy affiliate marketing statistics? Don’t worry—I’ve done the hard work for you and trawled the internet to curate, vet, and categorize 58 affiliate marketing statistics for your delectation. Ok—let’s…
All the best things about Ahrefs Evolve 2024
Hey all, I’m Rebekah and I am your Chosen One to “do a blog post for Ahrefs Evolve 2024”. What does that entail exactly? I don’t know. In fact, Sam Oh asked me yesterday what the title of this post…
All the best things about Ahrefs Evolve 2024
Hey all, I’m Rebekah and I am your Chosen One to “do a blog post for Ahrefs Evolve 2024”. What does that entail exactly? I don’t know. In fact, Sam Oh asked me yesterday what the title of this post…
100 Trending Products & Things To Sell: October 2024
Get the week’s best marketing content Here are the top 100 trending products right now, showing their growth in Google Search volume in the last three months, and their current US and global search volumes. Keyword Volume in the USA…
How to Find Trending Keywords for SEO
One way in is to identify and rank for trending keywords before these big sites catch up and dominate the SERPs. Here’s how you can discover trending keywords for your niche before competitors: 1. Go direct to the horse’s mouth on…
8 PR Report Examples & Templates to Bookmark for Inspiration
At its core, a PR report is about presenting the impact of your hard work. While day-to-day PR reports get into the nitty gritty of media monitoring, periodic reviews and campaign washups take a step back, looking at wider context, learnings,…
How SEO Can Capture Demand You Create Elsewhere
Generating demand is about making people want stuff they had no desire to buy before encountering your marketing. Sometimes, it’s a short-term play, like an ecommerce store creating buzz before launching a new product. Other times, like with B2B marketing,…
The 50 Best Bootstrapped Backlink Builders in 2024
We analyzed the organic growth of 1,600 SaaS companies to discover the SEO strategies that work best in 2024. In this article, we’re looking at bootstrapped SaaS companies that gained the greatest amount of referring domains in the past year. Bootstrapped businesses…
The 100 Most Searched People on Google in 2024
Get the week’s best marketing content These are the 100 most searched people, along with their monthly search volumes. 100 most searched people on Google in the U.S. # Keyword Search volume 1 donald trump 7450000 2 taylor swift 7300000…
11 Affiliate Marketers Share Genius Tips for 2024
I asked 11 affiliate marketers for their top affiliate marketing tips in 2024. Here are the tips they shared and how to do them. Track out-of-stock products and update their affiliate links Keep a tight inventory of your affiliate links to ensure…
12 Link Builders Share Strategies That Work in 2024
I asked 12 SEOs for the link building strategy that’s working best for them right now. Here are the tactics they shared, how to do them, and tips for success. Pitch “best of” listicles that feature multiple competitors, but not you This…
100 Most Asked Questions on Google in 2024
These are the 100 most asked questions on Google, along with their monthly search volumes. 100 most asked questions on Google in the U.S. # Keyword Search Volume 1 what to watch 876000 2 what 870000 3 what is my ip 746000…
6 Things You Can Do to Compete With Big Sites
Zillow, Trulia, Redfin. These names appear in almost every conversation about buying, selling, or renting property. This is not because people are particularly interested in these platforms but because they’ve become the default starting point for most property searches. The…
8 SEO Hiring Managers Share Their #1 Interview Question
Are you frantically Googling “SEO interview questions” because you’ve got an upcoming interview like… tomorrow? If so, don’t panic—I’ve got you covered. As research for this article, I’ve asked eight top hiring managers to share the #1 SEO interview question…
Unpacking NerdWallet’s SEO: 10 Things I Discovered
Nobody needs SEO like NerdWallet. Their S-1 shows over 70% of traffic is unpaid. For a business that transforms knowledge-seeking into profit, that’s a perfect strategy. But it’s also imperfect. As a public company, NerdWallet must openly admit when its…
I Asked 12 SEOs To Share Their Favorite SEO Books
I asked 12 SEOs to share what’s on their bookshelves. Here’s what they said: Authors: Stephan Spencer, Eric Enge, Jessica Stricchiola First published: 6 November 2009 Recommended by: Aleyda Solis Here’s why Aleyda recommended this book: “I highly recommend this book to…
7 Examples of Search Intent Shift (+ How To Identify It)
Google’s search results aren’t set in stone—they’re always changing. But when there’s a major change in search intent for a keyword, the top websites can lose rankings through no fault of their own if they don’t match the new dominant…
I Got 129.7% More Traffic With Related Keywords
A few weeks ago, I optimized one of my blog posts for related keywords. Today, it gets an estimated 2,300 more monthly organic visits: In this post, I’ll show you how I found and optimized my post for these related…
What Marketers Need to Learn From Hunter S. Thompson
We’ve passed the high-water mark of content marketing—at least, content marketing in its current form. After thirteen years in content marketing, I think it’s fair to say that most of the content on company blogs was created by people with…
How to Build a Fandom by Talent-Scouting Great Content
At a time when anyone can create content, the real challenge—and opportunity—is in saying something new. I think content curation can help with that. Curation is all about finding undiscovered stories and repackaging ideas in ways your audience really respond to….
Stop Overcomplicating Things. Entity SEO is Just SEO
“Entity SEO”. Sounds scary, doesn’t it? Not only does the word “entity” sound foreign, it feels like yet another thing to add to your never-ending SEO to-do list. You’re barely afloat when it comes to SEO, but ohgawd here comes…
7 Strategies to Lower Cost-Per-Lead
SEO for personal injury law firms is notorious for how expensive and competitive it can be. Even with paid ads, it’s common for every click from the ad to your website to cost hundreds of dollars: When spending this kind…
The 25 Biggest Traffic Losers in SaaS
We analyzed the organic traffic growth of 1,600 SaaS companies to discover the SEO strategies that work best in 2024… …and those that work the worst. In this article, we’re looking at the companies that lost the greatest amount of estimated organic…
How to Adapt to the New Era of Search
Last month, I bought a laser cutter. If you’ve been in my shoes, you know that one does not simply Google “best laser cutters” and then buy the one most recommended in the ranking articles. As search marketers, that’s often…
How to Market When Information is Dirt Cheap
Much of marketing today is built on the idea that education is enough. Provide a searcher with functional, half-decent information, and we’re halfway down the path to winning hearts and minds. In the pre-AI world, that was true. Accurate, relevant information…
13 Free and Low-Cost SEO Slack Communities You Should Join Today
Whether you’re an SEO pro or a seasoned digital marketer, here are the best free and low-cost SEO Slack communities to join if you’re looking for: New connections in the industry Resource sharing and collaboration opportunities Industry insights and ideas Help…
How to Put a $ Value on Content
The formula for calculating ROI is so simple that I’ll share it right here, in the article introduction: ((Return from content − cost of content) / cost of content) * 100 If your content marketing generated $10,000 in sales and…
What Makes a Good Website? The Only 2 Things That Matter
Two things make a good website: content and functionality. Looks are nice to have but come last. Focus on these two areas to create a website that people will want to visit, return to, and tell their friends about. If the…
So You’ve Been Asked To “Humanize” AI Content
Searches for “How to humanize AI content” have grown 943% over the last 12 months. More people are trying to “pass the human check”, either to make AI content suck a little less or to blag AI content detection tools….
8 Strategies From Actual Travel Publishers and SEOs
SEO is critical in the travel industry. While most travelers might gain inspiration on TikTok, YouTube, or Instagram, they will still search on Google before purchasing. In fact, according to Kevin Indig, travel was the fifth largest industry on the…
5 Restaurant SEO Tips Backed by Diners & Data
The key to restaurant SEO is understanding that most people don’t search for specific restaurants. They search for the type of cuisine or dish they want to eat. This is especially true for younger folks, with 76% of 18-24 year…
Why Your Rankings Are in Flux
Search traffic isn’t just a metric — it’s a business model. Companies like HubSpot, Nerdwallet, and Zapier have built multimillion dollar empires on it. I’ve personally witnessed a gaming brand use search share of voice data to justify a $60M acquisition…
How to Become an SEO Conference Speaker
I asked 11 of SEO’s own headline acts to share their best advice for aspiring speakers. Here’s their personal roadmap for speaking on the biggest stages, building your personal brand, and even getting flown around the world on someone else’s…
Crawl Me Maybe? How Website Crawlers Work
You might have heard of website crawling before — you may even have a vague idea of what it’s about — but do you know why it’s important, or what differentiates it from web crawling? (yes, there is a difference!) …
How I Rank #1 on Google
SEO content is content optimized to rank high on search engines. I’ve created plenty of them in my career. In fact, I’ve written 111 articles for this blog, of which ~80%—90% are SEO content. Altogether, they receive an estimated 121,000…
Win the Client With Your Next SEO Proposal (+ Expert Tips and Template)
Want to win new business with your next SEO proposal? Let me show you how. In this article, I’ll explain what an SEO proposal is and how to craft it to win over the prospective client. I’ll share my SEO proposal…
SERP Tracking With Free Tools: A Beginner’s Toolkit
Looking for a more reliable way to check the SERPs without spending a dime? Each of these free tools allows you to check rankings in different locations, without “contaminating” the results with Google’s personalization algorithm. Here’s the first one. The SERP…
Shallow Pockets? Try These 3 Truly Affordable SEO Services
In the United States, the median cost of SEO services is $1,501-$2,000 per month. This is according to our SEO pricing survey, where we asked 439 SEO providers how much they charge for their services. For most small businesses and…
What to Expect and How to Succeed
In-house SEO refers to the practice of managing and executing search engine optimization strategies using a company’s internal resources, rather than outsourcing to an external agency. There’s a long-term trend of companies bringing SEO programs and expertise in-house. Companies usually…
Why Google Trusts Big Brands (But Not You)
As the web fills inexorably with AI slop, searchers and search engines are becoming more skeptical of content, brands, and publishers. Thanks to generative AI, it’s the easiest it’s ever been to create, distribute, and find information. But thanks to…
SEO Reporting Dashboards (For 3 Different Types of Websites)
Creating an SEO reporting dashboard is often an easier way to share your SEO performance results than a text-heavy SEO report. So, what’s the best way to create one? The type of dashboard you create often depends on who you’re…
What It Is, and How to Demonstrate It to Google
Keyword relevance is a key part of Google Search, including both organic and paid search results. It helps make sure that the results Google shows are directly related to what people are searching for and match their needs. Google determines relevance…
SEO Automation Tools: My 10 Favorites to Boost Productivity
Can you automate all of these? No. It won’t end well so don’t even try. But you can automate some of them to free up time to focus on stuff that really matters, like improving your SEO strategy. Below are……
Buyer Intent Keywords Convert Better. Here’s How to Find Them
Buyer intent keywords (or buyer keywords, high intent keywords) are search terms that suggest a user is ready to make a purchase in the near future. These users are not just browsing; they are looking for the final piece of…
10 Best Competitor Analysis Tools Under $300
Looking for a competitor analysis tool that does it all? Well, they’re a bit pricey. They can cost about $1000 per seat or $10000 per annual contract, plus set-up fees apply in some cases. I’m sure these tools are great,…
Enterprise SEO Challenges & Mistakes You Need To Overcome
Whether you are working in-house at an enterprise company or you’re an agency working with enterprise clients, you’ll find that navigating the corporate landscape is complex. You may know exactly what the company needs to do in order to be…
Can You Spot Google Updates with XmR Charts?
Website traffic data normally looks like this: Ups and downs, peaks and troughs. If we’re doing our job properly, we generally expect traffic to trend upwards over time, but in any given month, it’s difficult to say whether a peak or…
12 SEO Meetups You Should Have On Your Radar
Want to meet other people interested in SEO offline? Give an SEO meetup a go. In my experience, it’s one of the best ways to meet like-minded people and provides a more relaxed, informal setting than a bustling SEO conference. Who…
How to Combine SEO and Content Marketing (The Ahrefs’ Way)
SEO and content marketing are different marketing channels. But you don’t have to choose between them. They’re complementary. In fact, you should combine them for greater effectiveness in your marketing. Why should you combine SEO and content marketing? Two main…