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Digital Marketing

Yes. Affiliate Marketing Is Legit. But Is It Worth Your Time?

Affiliate marketing is where you promote another company’s product or service in exchange for a commission. When people click your link and buy the product or service, you make money. It is absolutely not a scam. It is legal, as long as…

You Can’t Compare Backlink Counts in SEO Tools: Here’s Why

Google knows about 300T pages on the web. It’s doubtful they crawl all of those, and at least according to some documents from their antitrust trial we learned they only indexed 400B. That’s around .133% of the pages they know…

I Replaced Google with AI For a Week. Here’s What I Learned

I was scrolling through X last year when I saw this tweet from the CEO of Shopify: It made me pause and think: Can you really replace Google with something else, like AI? I grew up with Google after all;…

Does Adding a Related Post Section Help Your Blog? We Tested It

We already do a great job with internal linking on the Ahrefs blog. But we wondered if adding a related posts section would help us and whether users would use it. Our marketing team was fairly split on whether we should…

How to Get SEO Buy-In: 7 Actionable Tips

For many SEOs in agency, in-house, or enterprise roles, 20% of their job is actually doing SEO, the other 80% is about soft skills like getting buy-in. I always say that 20% of my job is actually doing the SEO,…

10 Completely Free SEO Training Courses

Learning SEO doesn’t have to break the bank. There are plenty of quality free SEO courses teaching everything from the basics to keyword research to link building. Here are ten that won’t cost a dime. 1. SEO Course for Beginners Course…

SEOs, Are You Using These 6 Mental Models?

People use mental models to comprehend reality, solve problems, and make decisions in everyday life. SEO is not an exception here, yet it’s not a topic you often hear about in this industry. The thing is, you need to be…

My 5 Favorite Ahrefs Use Cases for Content Marketers

I’ve used Ahrefs since 2016. I thought I was a power user, but since joining the team, I’ve discovered a bunch more use cases that I can’t imagine living without. Here are five of my favorite ways to use Ahrefs…

There are Only 3 Ways to Distribute Content

Let me guess: You’re here because you’ve published an article and want to know how to get more eyeballs on it. But doing that is akin to the underground inventor who has made something and is looking for someone to buy it:…

Cannibalization’s Good Twin (SEO Study)

At Ahrefs.com we’ve got 9.7k cases of multiple rankings. It’s when a site ranks for a keyword with more than one page. Now, classic SEO theory says that if you rank with more than one page for a keyword, it’s a…