What Is Enterprise Content Marketing? Strategies You Need To Be Successful
Enterprise content marketing involves creating and sharing relevant content to attract, engage, and retain an organization’s target audience. When enterprise content marketing is done well, it can drive tons of leads, conversions, and, ultimately, revenue. In addition, it can help…
7 Content Marketing Reporting Tools for Data That Matters
Content marketing reporting tools allow you to track, analyze, and present data and qualitative feedback to your boss or client. Their main purpose is to look back on performance and help make data-driven decisions. This article lists a complete tool…
Beginner’s Guide to Content Marketing Reporting
Not sure how to prepare your content report? I get it — too many metrics to report, and what should a report look look in the first place? I promise this will change by the end of this guide. In this…
How To Stand Out in an Ocean of AI Content
Most content today is arbitrage, simply moving information from one place to another. Very few blog posts create new information. Most serve to remix, curate, and copycat existing content, transferring the same core information from one website to another. If…
Save Time With Keywords Explorer Tool
Keyword clustering tools group keywords with the same or similar intent. This makes it easier to take action on your keyword research because it tells you which keywords to target on the same page. Unfortunately, most keyword clustering tools aren’t exactly…
The Role of SEO in Mergers and Acquisitions
SEOs have a lot to offer companies during the merger and acquisition (M&A) process. They can help identify acquisition targets, do due diligence and help with valuation and risk identification, identify future opportunities, work with teams on website migrations, monitor…
Website Traffic Down? Maybe It’s Not Your Fault
If your site has lost traffic, it’s natural to wonder what you’re doing wrong. But what if it’s not your fault? Let’s be real. Most of the time, it’s likely that it is your fault in some way. You may have…
How to Avoid Ruining SEO During a Website Redesign
It’s too easy to break your SEO during a website redesign. Here’s a foretaste of what can go wrong: Loss of rankings and traffic. Loses of link equity. Broken pages. Sluggish page loading. Bad mobile experience. Broken internal links. Duplicate content….
There’s No Such Thing as “Accurate” Search Volume
I often post my favorite new Ahrefs features on X. And last time I announced our newest addition to Keywords Explorer, someone replied with this: I mean it is good for seasonal keywords but to be honest it would be great…
100 Blog Post Ideas to Get Traffic
It’s easy to come up with blog post ideas, but writing about random topics won’t get you traffic to your blog. You need to write about topics with traffic potential. How to find blog post ideas with traffic potential The proverb…